Feedback and observation bring our blind spots into the light.

We see ourselves through the lens of our intentions, and rarely from the perspective of our impact. That is what makes feedback so important for growth and development. We cannot know what we don’t notice or witness! Feedback and observation bring our blind spots into the light. And it’s through the awareness created that we are offered the opportunity for change. 

The greatest value a coach brings is to observe and reflect back a person’s impact through listening for beliefs, attitudes, values and intentions. Coaches act as mirrors and are most powerful when they sit in objectivity. 

Feedback is not an opinion, a judgment or an assumption. It is simply observation and partnering to create awareness.

Canada Coach Academy

Canada Coach Academy (CCA) certifies world class coaches. Our mission is to show as many people as possible how to empower others to discover their true potential. We give people the knowledge, network and tools to change the world, one conversation at a time.

Canada Coach Academy is an environmentally aware company. We are committed to minimize the impact of business practices on the environment. This includes efforts to maintain a print free environment – from classrooms to our corporate culture – as well as doing our part to eliminate gas emissions with virtual meeting spaces. Our goal is to have a net positive environmental impact to preserve the beauty and gifts of the earth for future generations. Canada Coach Academy is a proud sponsor of The Nature Conservancy of Canada, creating a legacy for future generations by conserving important natural areas and biological diversity across all regions of Canada.