Labels are for products, not people.⁠

Labels are for products, not people.⁠ ⁠ Good / Bad Lazy / Ambitious Boring / Pleasant

Labels are for products, not people.⁠

Good / Bad

Lazy / Ambitious

Boring / Pleasant

Even when they are positive, they set expectations that are hard to keep up or overcome. In coaching we believe labels prevent people from change. To give others permission to change, focus on today and tomorrow. Set expectations and show confidence in a person’s ability to change. ⁠

Resist judging others by what they’ve done in the past- especially when a person expresses and shows the will to change. ⁠

Yesterday is simply experience to grow into tomorrow. Labels keep us stuck in yesterday.⁠

Coaches remove labels, call attention to them, question them and challenge clients to drop them.

Canada Coach Academy

Canada Coach Academy (CCA) certifies world class coaches. Our mission is to show as many people as possible how to empower others to discover their true potential. We give people the knowledge, network and tools to change the world, one conversation at a time.

Canada Coach Academy is an environmentally aware company. We are committed to minimize the impact of business practices on the environment. This includes efforts to maintain a print free environment – from classrooms to our corporate culture – as well as doing our part to eliminate gas emissions with virtual meeting spaces. Our goal is to have a net positive environmental impact to preserve the beauty and gifts of the earth for future generations. Canada Coach Academy is a proud sponsor of The Nature Conservancy of Canada, creating a legacy for future generations by conserving important natural areas and biological diversity across all regions of Canada.