No Better Time to Become a Coach




“Shareholder value should be a result, not a goal”. Statement or call to action? What responsibility do corporations have to their employees? To society? How do we assess companies? These are the questions nearly 200 chief executives of large companies are being asked to answer on how they view the purpose of a corporation.

As per the multibillionaire Charles Koch, we are in an age where employee morale is at the core of corporate interest. Imagine a world in which the focus on shareholder profits is replaced with a focus on improving the lives of employees and society. The biggest organizations in the world are poised to turn their focus to the betterment of the people working for them- the people who’s lives matter first, before shareholder profits.

Coaching is at the forefront of this change. In fact there is no better time to become a coach!

In a recent podcast interview with Tim Ferris, Charles Koch, chairman of the board and CEO of Koch Industries Inc. -renowned for growing Koch Industries from a company worth $21 million in the early 1960s to one with revenues estimated as high as $110 billion by Forbes- credits the success of Koch Industries to applying proven principles of social progress that embody a coaching mindset:

12 Koch principals are:

1. Personal Knowledge: Capture, develop and share knowledge on a personal level.
2. Comparative Advantage: Recognize talents of individuals and how they compliment and contribute to the whole.
3. Creative Destruction: Critique your own ideas to inspire and innovate. Always strive to be the best in the industry.
4. Strive: Evolution and progress; nothing stays the same- never get complacent.
5. Self Actualization: Let every single employee be self actualized and experience their full potential.
6. Synergy (Presence): Where selfish and unselfish merge- creating a culture of contribution and inclusion.
7. Employees Matter: Corporation exists for the betterment and improvement of the people who work for it.
8. Open Inquiry: Ask questions! Empower and ignite performance. Get curious.
10. Operationalize Values: Integrity, humility, respect, and contribution.
11. Human Change: pillars of coaching; dissatisfaction+vision+path >resistance.
12. Partner: Surround yourself with people who have a shared vision and complimentary capabilities.

Coaching cultures inspire strong, innovative and high performing teams. Coaches and the coach approach to leadership are at the forefront of the shift taking place in corporate America today. Join the movement. Become a Coach.

Upcoming Certification Sessions: 

Montreal, QC: September 19th
Toronto, ON: October 3rd
Calgary, AB: October 17th
Toronto, ON: November 28th 

Canada Coach Academy

Canada Coach Academy (CCA) certifies world class coaches. Our mission is to show as many people as possible how to empower others to discover their true potential. We give people the knowledge, network and tools to change the world, one conversation at a time.

Canada Coach Academy is an environmentally aware company. We are committed to minimize the impact of business practices on the environment. This includes efforts to maintain a print free environment – from classrooms to our corporate culture – as well as doing our part to eliminate gas emissions with virtual meeting spaces. Our goal is to have a net positive environmental impact to preserve the beauty and gifts of the earth for future generations. Canada Coach Academy is a proud sponsor of The Nature Conservancy of Canada, creating a legacy for future generations by conserving important natural areas and biological diversity across all regions of Canada.