Who Did You “Should” on Today?

Who Did You “Should” on Today?

A note from our CEO, Nathalie Blais 

Words like “should”, “must”, “have to”, “need to”, “ought to” may seem harmless, and yet they have the power to create your reality. When we say things like “I should really lose 10lbs” the emotional consequence is guilt. And when “should” is directed towards others (“he should stop ignoring me”) the result is anger, frustration and resentment. The truth is, “should” and similar language, is a fantasy of an ideal that does not exist and only reinforce the illusion. 

A 2mm shift in language over time will lead to transformation. So the next time you start to “should” on yourself or others, think twice and face what is, not what could be.




Canada Coach Academy

Canada Coach Academy (CCA) certifies world class coaches. Our mission is to show as many people as possible how to empower others to discover their true potential. We give people the knowledge, network and tools to change the world, one conversation at a time.

Canada Coach Academy is an environmentally aware company. We are committed to minimize the impact of business practices on the environment. This includes efforts to maintain a print free environment – from classrooms to our corporate culture – as well as doing our part to eliminate gas emissions with virtual meeting spaces. Our goal is to have a net positive environmental impact to preserve the beauty and gifts of the earth for future generations. Canada Coach Academy is a proud sponsor of The Nature Conservancy of Canada, creating a legacy for future generations by conserving important natural areas and biological diversity across all regions of Canada.